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| What's Beeing Done?
Increased attention to the honeybee crisis has fueled corporate and university interest alike in finding a solution to the decline. Companies such as Häagen-Dazs® and Burt’s Bees® have taken extremely proactive stances in the search for a solution. It is unarguably in such corporations’ best interests to fund marketing campaigns and research that could provide the industry with the needed relief. Each has launched its own promotion of the honeybee in order to spark interest and incite participation in the general public. Network commercials are irrefutably the best form of marketing as they provide a small dose of needed information with a great dose of emotional appeal. Both companies have taken such a route, and their individual commercials can be viewed below.
In an interview following the launch of their campaign, Häagen-Dazs® stated “bees are actually responsible for 40% of its 60 flavors - such as strawberry, toasted pecan and banana split” (Kavilanz 2008). Even more obvious should be Burt’s Bees® participation in the honeybee crisis, as all of their products rely not only on pollination, but the physical commodities produced by the honeybees. Both companies are actively funding university research involving various attempts at isolating a main causative agent, the leaders in research being the agricultural, land grant universities Penn State, and UC Davis.
If you would like to learn more about each university and corporation’s participation in understanding Colony Collapse Disorder, click on the embedded links above.
Häagen-Dazs® "Help the Honey Bees" Campaign
Burt’s Bees® "Be Involved. For the Greater Good"
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